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The People's Pre-Game
For four days, The Lineup takes over one of the world's most iconic streets.
Music. Culture. Community.
20,000 fans a day.
We’ve seen what The Lineup can do.
Now we’re taking it to Hollywood.
The Big Game brings an extra one million people into its host market, putting the city at the center of one of the world’s biggest media and entertainment weeks.
For artists, it creates a rare opportunity to perform while the entire world is paying attention.
Based on our last Big Game weekend The Lineup
Generated through PR efforts around the event
Fans, press and industry arriving in LA for the week
+ many more
Customizable staging, lighting, and visual packages tailored to each artist’s creative direction and technical requirements.
Large-format LED video walls for artist-supplied content, live visuals, IMAG, and narrative-driven production.
Support for artist-specific scenic elements, special effects, and branded production moments, subject to technical and safety review.
Discovery, surprise and signature NPU Live touches throughout the experience.
Art. Immersive installations. Unexpected entertainment. Warm cookies at the end.
In a space where live events have started to feel transactional, every detail is built for connection.
NPU Live is the creative force behind transformative concerts, large-scale productions and multi-venue events in distinctive spaces.
We pair extraordinary venues with exceptional artists, ambitious production, and audiences who want to be part of something memorable.
Pride House LA co-presents the free community programming that opens and closes the weekend, bringing an inclusive, community-first energy to both ends of The Lineup.
