The People's Pre-Game
A large-scale fan festival blending music, sports culture, and experiential activations during major sports weekends.
The Lineup
Why It Works
The Lineup succeeds because it combines scale, accessibility, and culture in a format designed for major sports weekends.
Accessible
- General admission focused
- Affordable entry pricing
- High-value production experience
- Accessible to real fans, not just VIP buyers
Experiential
- Interactive activations
- Food lands and brand experiences
- Photo moments and social engagement
- Festival-scale sound, lighting, and stage design
Cultural
- Major artists
- Music + sports culture crossover
- A social gathering point for fans
- Open-floor energy, not exclusivity
While most Super Bowl events are invitation-only or table-driven, The Lineup is designed for the fans.
The Lineup
More Fans Than the Super Bowl
More tickets sold than the Super Bowl stadium holds.
One of the largest fan events during Super Bowl weekend.
Fans Per Day
Total Attendance
Largest Super Bowl Party
Typical Super Bowl Parties
attendees across the entire weekend
- —Invite-only or table-driven
- —Limited to VIP audiences
- —Scattered across small venues
20,000+ Fans Per Day
fans per day at true festival scale
- —General admission focused
- —Multi-day programming
- —The only fan event at true festival scale
What It Feels Like to Be There
Audience Profile
Under Age 34
A young, highly engaged audience primed for brand discovery and social sharing.
Local Bay Area
Real local fans — not traveling VIP audiences passing through for the weekend.
Unlike most Super Bowl events that cater to traveling VIP audiences, The Lineup attracts a young, highly engaged local crowd.
Artist Amplification
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Audience Data
Super Bowl weekend demographic data from Tixr across all 3 events.
Engaged
Seekers
Source: Tixr ticketing data — Super Bowl LIX weekend, all 3 events combined.
PR Highlights
12+ Brand Partners, One Stage
We partnered with a dozen+ sponsors and brands to create unique, on-site experiences fans actually remember.
The details nobody expects are the ones everyone talks about.
On the Way In
Savory snacks handed to every fan walking through the gates. Setting the tone before the first note drops.
On the Way Out
Cookies and sweets on the way out — because the last thing fans remember matters just as much as the first.
Top Notch Artist Experience
We partnered with a dozen+ sponsors and brands to create unique, on-site experiences fans actually remember.
Built for Artists, Not Just Audiences
Every artist that steps on our stage gets a premium, white-glove experience — from custom green rooms and curated catering to branded merchandise and personal touches that make them feel at home.
- Custom NPU Live artist jackets
- Curated backstage hospitality
- Dedicated artist liaison team
- Premium green room experience
When artists feel taken care of, it shows on stage. That energy transfers directly to the crowd.
The Lineup at Pier 80
20 Acres of Raw Industrial Land.
Transformed.
A 20-acre stretch of raw industrial waterfront and architecture — reimagined and built from the ground up into the largest Super Bowl party ever produced.
Acres Transformed
Days of Build-Out
Largest Super Bowl Party Ever
Raw Site
Empty industrial waterfront. Concrete, steel, and open sky.
The Build
Stages, sound systems, lighting rigs, brand activations, food lands — all constructed from scratch.
The Lineup
60,000+ fans across three days. The largest fan event of Super Bowl weekend.
Economic Impact
Total Economic Impact
The combined effect of labor income and economic output generated by event activity.
Output
The combined gross value of visitor spending across all industries.
Labor Income
Wages and benefits earned by workers supporting event visitors.
We don't just put on shows.
We create moments
people never forget.
Moments That Move
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