The People's Pre-Game
A large-scale fan festival blending music, sports culture, and experiential activations during major sports weekends.
10 Years Later, 10 Piers Over
In 2016, Non Plus Ultra transformed San Francisco's Pier 70 into the city's hottest Super Bowl 50 party - 10,000+ fans per day, VIPs, and celebrities packed into a 140,000 sq. ft. shipyard for three unforgettable nights.
February 2026, we're raising the bar at Pier 80:
Three massive days, 60,000+ fans, and a music-first celebration built for the biggest weekend in sports.
With GA, VIP, VVIP, and bottle service, this is where music, culture, and sport collide - the only place to be
Super Bowl weekend.
The Marquee Experience
3 Days
2 Genres
3 A-List Headliners
60K+ Fans
Ten years ago, we set the bar for what a Super Bowl weekend in San Francisco could be. Now, we're back - bigger, louder, and fully on our own terms. After a decade of fueling the Bay's music culture through Portola, Fresh Start, and The Midway Block Parties, we're creating what's been missing: a homegrown, culture-driven experience for the city's biggest weekend.
This February, join us in shaping San Francisco's next defining moment, where music, sport, and community collide.
Venue Overview
Pier 80
General Admission 16,000
VIP (front stage viewing) 1,850
VVIP (on stage access) 650
A 300,000 sq. ft. blank canvas on San Francisco's eastern waterfront. Industrial, flexible, and primed for large-scale activations.
Audience Profile
Plug Into Culture
Our audience is young, diverse, and culturally plugged in - the tastemakers who shape what's next in music, nightlife, and art. They're 21–35, socially active, and come ready to engage - 31% return to multiple events each year. When brands show up in our spaces, they don't just get impressions - they get real-world interactions with the people driving Bay Area culture forward.
GENDER Female 42% | Male 53% |
AGE 18-24 (2.4%) | 25-34 (25.5%) 35-44 (7.8%) | 45-54 (1.3%)
Top Notch Artist Experience
We partnered with a dozen+ sponsors and brands to create unique, on-site experiences fans actually remember.
Built for Artists, Not Just Audiences
Every artist that steps on our stage gets a premium, white-glove experience — from custom green rooms and curated catering to branded merchandise and personal touches that make them feel at home.
- Custom NPU Live artist jackets
- Curated backstage hospitality
- Dedicated artist liaison team
- Premium green room experience
When artists feel taken care of, it shows on stage. That energy transfers directly to the crowd.
The Marquee Experience
We partnered with a dozen+ sponsors and brands to create unique, on-site experiences fans actually remember.
The details nobody expects are the ones everyone talks about.
On the Way In
Savory snacks handed to every fan walking through the gates. Setting the tone before the first note drops.
On the Way Out
Cookies and sweets on the way out — because the last thing fans remember matters just as much as the first.
Economic Impact
Total Economic Impact
The combined effect of labor income and economic output generated by event activity.
Output
The combined gross value of visitor spending across all industries.
Labor Income
Wages and benefits earned by workers supporting event visitors.
