Partnership

Opportunities

2026

We create San Francisco's most talked-about moments, and connect brands with the audiences that drive them.

About Us

NPU Live

NPU Live transforms historic and underutilized Bay Area spaces into unforgettable cultural stages. From the Palace of Fine Arts to the Old Mint, our team has produced some of the region's most iconic shows.

The Midway

The Midway is NPU's flagship and San Francisco's premier playground for music, art, food, and innovation. Our 40,000 sq. ft. Dogpatch campus hosts everything from intimate showcases to massive outdoor events.

Our History

A word

from our

ceo

Expected Attendance & Event Frequency

Event Nights

0

Expected Venue Nights in 2026, ranging from 500 - 3,000 per night.

BLOCK PARTIES

0

Expected Block Parties in 2026, with an average of 10K-15K per event day.

LARGE SCALE
POP-UP

0

Expected Large Scale Pop Ups in 2026, with an average of 15K+ per event.

0

estimated attendees in 2026

0

estimated events in 2026

Our Audience

0 FANS PER DAY

A young truly engaged local fan base + a VIP traveling audience in town for the Big Game - X3 Distinct Demographics.

Three days are uniquely programmed to create diverse local engagement with national influence and exposure.

Age

59%

AGES 24–35

59% Ages 24–35

19% Ages 35–44

17% Ages 18–24

Gender

50/47

M / F SPLIT

50% Male

47% Female

0 LOCAL

+

0 VISITORS

Unlike most Big Game events that cater exclusively to traveling VIP audiences, The Lineup attracts tens of thousands of young, highly engaged local party goers while seamlessly entertaining thousands of VIP's, brand partners, celebrities and dignitaries.

* Demographic data from Tixr across all 3 events

HOW WE AMPLIFY YOUR BRAND

DIRECT OUTREACH

420K+

sending 3 - 8 newsletters per week

80K+

sending 5-8 SMS blasts per week

SOCIALS

posting across channels 10x per week

EXPERIENTIAL

480K+

20K+

Across 320+ events per year

Big Ticket Things

Tentpole Events

TALENT

Our San Francisco Venues

THE MIDWAY

4 Versatile Indoor Spaces
Outdoor Street Closure feature for large scale open air events
80% of events open to public
20% of events dedicated to private bookings catering to decision makers at Fortune 500 companies

Full Venue Cap: 3,500

Block Party Cap: 7,000+

PALACE OF FINE ARTS

Historic San Francisco venue
50% of event open to the public
50% hosting impactful private corporate bookings for industry leaders

Full Venue Cap: 5,000

SVN WEST

Formerly home of the
Fillmore West and Carousel Ballroom.
50% of event open to the public
50% hosting impactful private corporate bookings for industry leaders

Ballroom: 2,429

Rooftop: 2,143

THE MINT

In the heart of downtown San Francisco. Only minutes away from the Moscone Center.
50% of event open to the public
50% hosting impactful private corporate bookings for industry leaders

Full Venue: 1,000

Pop Up Venues

MIDWAY BLOCK PARTIES

The Midway Block Parties turn the streets into a vibrant open-air festival filled with music, art, and community. Thousands of attendees gather for multiple stages, interactive installations, and curated food and beverage experiences. These large-scale daytime events have become a cornerstone of San Francisco's cultural calendar and a prime opportunity for brand engagement.

Capacity: 10,000+

SAN JOSE CITY PARKS

NPU brings San José to life with immersive pop‑up events that transform public spaces into vibrant hubs of music, art, food, and community. These large‑scale activations draw diverse audiences downtown, energizing the city and creating high‑visibility platforms for brand engagement.

Capacity: 6,000 - 8,000+

GOLDEN GATE PARK

NPU produces a wide range of events in Golden Gate Park, transforming the iconic space into a dynamic destination for music, art, and community programming. From intimate cultural activations to large-scale pop-ups, these events draw diverse audiences and create vibrant, memorable experiences in one of San Francisco's most celebrated public spaces.

Capacity: 6,000 - 8,000+

PIER 80

At Pier 80, NPU transforms San Francisco's industrial waterfront into dynamic event experiences ranging from large-scale music festivals to immersive branded activations. With capacity up to 40,000 daily—evident in events like Portola Music Festival—these activations offer unmatched visibility, urban energy, and premium experiential platforms for brands and communities alike

Capacity: 20,000+

Social Impact

Artist in Residence

The Midway's Artist in Residence program provides emerging and mid‑career artists with rent‑free studio space, resources, and opportunities to showcase their work. Residents engage with the community through exhibitions, workshops, and public activations, adding to the venue's vibrant creative ecosystem. This program fosters innovation while strengthening San Francisco's cultural landscape.

Learn More >

Project Wreckless

Project Wreckless helps Bay Area youth break through personal and professional barriers by equipping them with real-world skills and mentorship. Its immersive program is built around the restoration of classic cars — teaching teamwork, discipline, and technical expertise while preparing participants for life and workplace success. Each project turns a car into a classroom, building confidence and creating brighter futures.

Madam Zola's

Madam Zola's is a culinary incubator and creative gathering space that champions women and BIPOC chefs, activists, and community leaders through pop-up dinners, workshops, and cultural events. Unused food from these programs is repurposed to serve unhoused communities across San Francisco, extending the impact beyond the table. By blending food, storytelling, and civic engagement, Madame Zola's fosters social connection and cultural diversity.

LET'S
TALK

(415) 747 - 5460

mike@npu.co

900 Marin St, San Francisco